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#WINNINGHITSDIFFERENT
Capturing the tenacity of the Detroit Pistons in a sports campaign
Role: Researcher, Social Media Graphics Designer, Motion Designer
Team: Dylan Abraham
Mar Oviedo
Ethan Phail
Tools: Adobe After Effects, Photoshop, Figma
Deliverables: Social Media Image Carousel (6-10), Motion Video Campaign (:30,:15,:07), Outdoor Graphics Mockups (3)
Specs: 1080x1350 Instagram Image Carousel, 1920x1080 4K 30 fps 7-sec Video, 22-page Pitch deck.
OVERVIEW
The Pistons are Detroit’s professional Basketball team, a team defined more by their collective toughness and grit in the NBA landscape rather than a team of star players. They’re representative of the city, the underdogs that you can’t help but root for their victory.
CONCEPT
A team defined by grit and perseverance; this conceptual campaign captures that resilience as they keep working hard against all odds.
Through the lens of sportsmanship and motivation to one's craft, young adults can draw this as inspiration into their own lives as they enter the real world or navigate through college.
Typography and Colors used
RESEARCH
Research into the Pistons started with a deep dive into their history and key stakeholders, shifting into comparisons and case studies of other campaigns that captured the message of perseverance and motivation right.
PROCESSThe visual direction leaned into the unapologetic boldness and grit of a team of underdogs. The unyielding motivation towards success is mirrored in the tough language and the bright colors of the Pistons, showing scuffle and grime as a mark of continued effort. Motion leaves echoes of perseverance, the repetition of practice and effort that will eventually lead to sweet victory.
KEY TAKEAWAYSThrough such a variety of applications, from social graphics, a motion campaign video, and outdoor graphics, cohesion proved to be the greatest adversary. With steady communication and delegation of assets and tasks, the importance of organized collaboration is what really allowed this campaign to come together